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The Ethics of Giving

Before giving any gift, you should know if either the giving or receiving company has policies regarding gifts. The most extreme are the no-gift policies that became popular in the late 1980s, partly as a result of scandals involving gifts and partly as a reaction to the perceived excesses of that decade.

More common are restrictions placed on the value of a gift or on situations in which gifts may be given. Ask the potential recipient if his or her company publishes an ethics handbook or has any policy on receiving gifts. If so, then follow it to the letter.

A few words of advice:

  • Giving gifts during a bidding process is a definite no-no, even if a holiday happens to fall during this time.
  • Lavish gifts, such as cars and luxury vacations, are suspect and should be used only after careful consideration.
  • Even when there isn't a stated restriction, be careful not to create the wrong impression with a gift. Anything that might embarrass your recipient or lead to a reprimand can sabotage a valuable relationship.

Marketing Tips for Promotional Merchandise Market:

• The Business Collection can easily consist of promotional pens, advertising pens, corporate pens and many more.
• When preparing your campaign you are most likely to prepare promotion list that will include a group of products to be given for free.
• Use of promotional products in corporate marketing will help retain and grow your business.
• New, flashy (lanyards) are a hit in promotional products industry.
• Want to keep costs of marketing down? We have something for you in the form of promotional stickers; plain stock or printed version to be ready and on your doorstep, right on time so you can concentrate on planning your event.
• In the recent years online promotions are a phenomena of online marketing but still use some types of promotional merchandise that can be sent to clients.
• How about personalized giveaways for your most valuable customers?
• Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours.
• Promotion informs customers about the product and tries to encourage them to buy and some methods of promotional marketing include advertising, public relations, price reductions, free gifts, coupons, loyalty rewards and point-of-sale material, freebies and imprinted promotional merchandise.
• If you want to impress your clients then choose promotional antistress balls, as they are a great, highly desired business item.


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