Promotional products can be used as advertising materials, used as displays or as parts of displays in retail stores to draw attention to your product.
Using promotional products with sales letters can decrease the cost of securing a sales appointment by 65 percent, according to a 1992 study by the Silver Marketing Group for the Promotional Products Association International. The same study found that the inclusion of a promotional product with a sales letter yielded nearly twice the response of a letter with only a business reply card, and offering an "expensive" clock increased the percent response four times.
From building goodwill in the community to calming the waters after a crisis, companies, municipalities and organisations have used promotional products to inform, educate, thank, remind and apologise.
People are usually proud of their affiliations and enjoy wearing, carrying and displaying products bearing their club or organisation's logo, colours, slogan, etc.
From the "fur is not a fabric" movement to promoting breast cancer awareness, cause-oriented groups, organisations and charities use promotional products to promote their messages, and many companies will support those causes or market their own products and services through them.
In an ever-cluttered marketplace with too many consumer choices, brand marketers are relying more and more on promotional products to garner brand loyalty.
From libraries to charitable organisations, fund raising is often a huge undertaking that can last anywhere from a few months to an entire year or be ongoing, encompassing multiple requests for donations. Promotional products are sometimes used in those requests or used as incentives/rewards for donations, often on a scale.
You might be commemorating your company's 100th anniversary by giving employees a gold-toned hammer-shaped keytag, representative of your company's number one product, or you might give community volunteers brass railroad spikes to thank them for their backbreaking work on refurbishing the town's railroad station. Souvenirs and remembrances are used to mark myriad occasions.
Marketing Tips for Promotional Merchandise Market:• Promotional merchandise is widely used in all company promotions, whether small or big.
• As per various customer research and supermarket statistics, coffee is still one of the best selling products; therefore many companies use coffee mugs as a promotional item.
• An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches.
• Whether it is mouse pads you are using as free giveaways or any other promotional items you can be sure you can achieve desired effect for your event.
• Free promotional items also known as advertising giveaways are a way to market your company in a unique way even on a limited budget.
• Corporate or business gifts are a category of promotional items that companies use to inject new feel and image.
• Sales promotion can be done using simple free giveaways or visual promotional items.
• Do you want to keep your customers happy? Free giveaway thrown in with their Sunday paper of weekly grocery shopping is a top idea.
• If you are new and still growing, product giveaways are a cheap option for the marketing of new products or services you offer.
• The Business Collection can easily consist of promotional pens, advertising pens, corporate pens and many more.
- Anti Stress Products
- Backpacks & Rucksacks
- Caps & Hats
- Car Promo Items
- Clocks & Weather
- Computer & USB Items
- Desk & Office Items
- He and She
- Home Items
- Inflatable items
- Keyrings & Keyfobs
- Laser Pointers
- Low Cost Promo Items
- Mascots & Toys
- Medical Items
- Mugs - China & Plastic
- Odds and Ends
- Pens & Pencils
- Personalised Lanyards
- Piggy Banks and Money
- Rulers & Measure Tapes
- Shopping Bags
- Solar powered Items
- Sport Items
- Suitcases & Bags
- Tools & Knives
- Travel & Leisure Items
- USB Memory Sticks
- Wine & Party
- Xmas Items